Melanie James PhD – Author | Researcher | Communication Specialist

Photo of Dr Melanie James PhD
Dr Melanie James PhD

I explore how language, action, and narrative shape power, legitimacy, and influence in everyday life. For over 25 years, my work has bridged rigorous research and practical application. I help people understand and navigate the invisible dynamics that determine who gets heard, who gets sidelined, and whose version of events prevails.

I’m the author of Positioning Theory and Strategic Communication (Routledge, UK). My work spans academic research, organisational strategy consultancy, and executive-level strategic communication management across government, health, education, and community sectors.

Currently, I’m writing Positioned: See the Moment, Claim Your Power, Shape What Happens Next. The book brings positioning theory to general readers through practical frameworks and real-world examples.

Contact: melanie_james@icloud.com
Connect: LinkedIn (opens in new tab)

Employment history and academic qualifications can be found here (opens in new window on LinkedIn).

I live north of Sydney in Newcastle, Australia – a city situated on a beach and a harbour!

Books & Publications

  • Positioning Theory and Strategic Communications (Routledge, 2014)
  • Contributing author, The Routledge International Handbook of Positioning Theory (2024)
  • Contributor, The International Encyclopedia of Strategic Communication (Wiley, 2018)—entries on “Emergent Strategy” and “Strategic Readiness”
  • 40+ peer-reviewed publications across communication, education, health, psychology, and social sciences

Leadership & Recognition

  • Former Head of School, Design, Communication and IT, University of Newcastle
  • edX Global Award for Outstanding Contribution to Online Education (project team leader)
  • PR Institute of Australia Educator of the Year
  • Multiple PRIA Golden Target Awards for national strategic communication campaigns
  • Visiting Scholar, United Nations University (Belgium); Visiting Research Fellow, University of Technology Sydney

Creative Writing

  • Finalist, University of New Orleans Press Non-Fiction Award
  • Finalist, Australian Vogel Literary Award